The Project

Save the Children wanted to deliver an integrated suite of activity in market, building awareness of violence against children and inspiring action to protect children from harm. Whilst the theme and creative concept needed be the same for all audiences, key messages and creative executions needed to differ depending on audience motivations. 

Solution

We developed a compelling proposition and an overarching concept for all creative executions. We promoted impact across multiple touch points by creating compelling stories and experiences tailored to each audience.

My Role

I was responsible for creative strategy, concept and proposition development. I provided creative direction for all elements of the campaign from direct mail packages, press ads, website hub page, digital ads and campaign video. I led the creative and content teams, ensuring that all elements of the campaign met the brief and delivered a powerful, consistent user journey.